Export Marketing - Some tips.
How to get export order from overseas buyers?
Getting an export order is the major task of any export business. Every business individual or firm has their on market strategies to obtain export orders. Without receiving an export order, the company can not survive.
Beginner of any export firm focuses on the strategies to get export orders to sell their product. How to obtain export orders?
I give below some of the tips on obtaining export business order.
1. Digital world changed each human being in the world widely for the past two decades. Information technology plays a vital role in all sectors especially in international business. Before 1990s, getting a contact of foreign buyer was a herculean task. Now world changed like anything. I will always put you as first tool of international marketing as the utilization of internet service.
How to use the service of internet in marketing your product?
- As I have mentioned in previous article, launching of a quality website is a reflection of your firm and you can update time to time with necessary information about your product updating. You will get credibility and initial respect on your product and your firm as well. Uploading images of your product, manufacturing unit, manufacturing process etc. boost your reliability in international market.How to get export order
- Search Engine Optimization (SEO) plays a vital role in searching the content tags of your details by any one looking for a supplier of product similar to yours.
- Joining with Social media like face book, twitter, plaxo, linked in. Do not forget to regulate false comments by proper administration.
- You tube; flicker, e-magazines etc. also can be used to increase your export market.
- Writing articles on your website helps the readers of internet to identify your caliber in the trade.
2. Effective communication plays an important role in business market. If you can effectively communicate with the buyer to convince the quality and price of your product, the buyer will surely take initiation to ask you send sample of your product and later place the order.
3. You can send samples as per buyer’s requirements. While sending export samples, at least two sets of samples to be drawn properly. One you can send to the buyer and one can be retained with you. The sample you retained helps you to match with the sample you sent to buyer while manufacturing or procuring, once you obtained final purchase order from buyer.
4. Attend in Trade fair, exhibit your product. There are many International Trade fairs conducting within the country and abroad, where you can exhibit your product to attract foreign buyers.
5. Export promotion agencies have different source of contacts in international level. They help you to guide proper marketing in the trade. They also extend their services in finding buyers for your product.
How to get export order from foreign countries
6. Commodity Board also plays a vital role in international marketing to help their members to find a foreign market. You can have a frequent contact with them for necessary sales leads to communicate.
7. Government Embassies: Respective Government embassies extend their service in helping exporters to find an international market in their country.
8. Personal meet: Once you have a personal contact, you can visit the buyer in person and generate a good business relationship.
9. Appointing an Agent: Some of the exporters appoint an agent in the targeting country, and through the said agent exporter orders are procured. All the required services are done by this agent including the technical problems if any.
10. Through contacts of friends and relatives: Personal relationship of friends and relatives also helps to generate a good business relationship between buyer and seller for mutual benefits. Also read - Terms of Payment in Export and Import. What happens if overseas buyer not paid export bills discounted
I hope, the above tips on how to get export order help you to generate a good business.
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